There’s so much more to running a successful photography business than taking amazing photos. Reaching out to clients, maintaining a website, and staying relevant are just a few of the tasks that professional photographers can’t ignore. If your goal is to grow your business this year, the essentials highlighted in this infographic are sure to help you out:
Information provided courtesy of PhotoShelter.
Based on these helpful tips, you can see that, first and foremost, your business plan must help you focus on a niche, your ideal client, and a marketing strategy. Because so much marketing happens online, a frequently updated website that can be found easily is crucial. And your participation on social networks like Facebook, Twitter, Instagram, and Pinterest is an expectation held by most potential customers. Remember, though, that you don’t have to go it alone. It’s indispensable to solicit the advice of others to keep your business viable.
Which aspect of running a photography business do you struggle with, and how will you overcome that obstacle in 2014?