The Dream Within Pictures
Follow TheDreamWithinPictures on Twitter

Health Agency in Hot Water for ‘Shopping a Little Girl to Look Obese for an Ad

The California government health agency First 5 was created to help “nurture and protect our most precious resource — our children.” As such, one of their programs aims to stop childhood obesity by reaching out to parents and educating them about proper nutrition.

A recent poster that was plastered all over California, however, seems to have gone a bit too far, using Photoshop to make a healthy child look obese and drawing the ire of the public in the process.

In the image at the top, the original photo from First 5′s website is on the left, with the poster image now found all over California on the right. The two were placed side by side by author Marilyn Wann, who wrote the book “FAT!SO? : Because You Don’t Have to Apologize for Your Size” and believes in a Health at Every Size approach.

Wann put together the side-by-side comparison and posted it on her Facebook and Tumblr alongside the message that “children deserve to be protected from this kind of damaging fearmongering. (And from creepy Photoshopping!).” Other sources are calling this technique “fat shaming,” and pointing out that this approach has never proved effective.

For their part, First 5 still believes they’re doing the right thing. Speaking with MSN, First 5 spokeswoman Lindsay Van Laningham explains that the ad “was intended to show parents the real-life consequences of obesity and what sugar can do to our children’s lives.”

(via Fstoppers)

[via PetaPixel]

[via PetaPixel]

Visitors: 446

Comments are closed.

comments-bottom

Featured Photos

A Rose… Posted by author icon The Dream Within Jan 16th, 2012 | no responses
Eclipse Posted by author icon The Dream Within Dec 9th, 2011 | no responses
”In a strange land” Exhibi... Posted by author icon Jean-Luc Dushime Sep 24th, 2011 | no responses

Random Photos

”In a strange land” Exhibi... Posted by author icon Jean-Luc Dushime Sep 24th, 2011 | no responses
Composition Posted by author icon David Montiel Aug 18th, 2012 | no responses
String Of Lights Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Ladybug Posted by author icon The Dream Within Oct 2nd, 2011 | no responses
Romantic Rose #1 Posted by author icon The Dream Within Dec 25th, 2012 | Comments Off on Romantic Rose #1
Shutters 1 Posted by author icon The Dream Within Mar 24th, 2011 | no responses
Sparkles Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Romantic Rose #2 Posted by author icon The Dream Within Dec 25th, 2012 | Comments Off on Romantic Rose #2
Psychedelic Lights #2 Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Lovers #2 Posted by author icon The Dream Within Mar 21st, 2011 | no responses

Top Rated

Lovers #2 Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (2 votes, avg: 5.00 out of 5)
Loading...
A Rose… Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, avg: 4.00 out of 5)
Loading...
Lovers #1 Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (6 votes, avg: 3.00 out of 5)
Loading...