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Jewelry Brand Photography Tips

Doing commercial photography work for a jewelry line sounds easy enough, but shooting the shiny ornaments presents certain challenges. For one, a photographer must be adept in both closeup photography and portrait photography to present a complete picture of the product and the lifestyle associated with it. In the video below, photographer Nick Fancher takes us on a behind-the-scenes look at how he went about shooting pieces from Leo’s Wisdom, a line of handmade jewelry for men:

Nick uses a pair of Canon L lenses, the 35mm f/1.4 wide-angle and the 70-200mm f/4 telephoto, to turn his ideas into images. He employs both ambient light and triggered strobes to correctly expose his subjects, and he puts props — whether it be an antique bottle to hang a necklace on or the interior of a sprawling mansion to serve as portrait environment — to good use.

The next time you see dazzling images of jewelry in your favorite glossy magazine, you know what it took to make them.

[via PictureCorrect Photography Tips]

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