The ICANN recently released a handful of new domain name extensions that may be of interest to photographers and those involved in the photography industry. The following video explores the new options and some of the advantages and disadvantages of the extensions:
The announcement is welcome news to many photographers who have been trying to get a specific domain name but have had difficulties doing so when they discover all the extensions are already being used. The new extensions are:
Using .photography or one of the other extensions may help increase your SEO when users are entering photography as a keyword, helping to boost traffic to your website. They will also help provide a description to your domain name, letting users know that you are photographer.
On the hand, because the extensions are so new, they may confuse users not familiar with them. Until the extensions become more widespread, it is possible that some search engines may not rank them as high in the results, but this is expected to improve over time.
Of course, like any good domain name, the good ones tend to go fast. If you are thinking about grabbing a new domain, you had better act fast or risk losing out.