The Dream Within Pictures
Follow TheDreamWithinPictures on Twitter

Olympus Shifting Focus Away From P&S Cameras, Kills Off Budget Lineup

Shoppers will soon have a tough time trying to pick up a cheap Olympus point-and-shoot compact camera. The company has said it is planning to do away with its V lineup of low-cost compact cameras, priced just under $ 200 at various retailers.

The move comes as the company anticipates a steep decline in its camera business, with forecasted digital camera sales this fiscal year expected to be about 2.7 million units, down from 5.1 million units last year. Olympus president Hiroyuki Sasa has put the financial loss from its camera business at about $ 225 million.

The company is instead focusing on attempting to turning a profit with the sale of their higher-end mirrorless cameras with interchangeable lenses. In preparation, Olympus has already begun restructuring its manufacturing system – bringing five factory locations to just two sites in Vietnam and China.

In doing so, the company will also be cutting spending in their research and development departments, thanks to fewer camera model offerings. As a result, they’ll be reducing the amount of staff in its camera business by 30 percent by March 2014.

Selling affordable compact cameras has become increasingly difficult in a world where camera phones are virtually everywhere. Not surprisingly, more and more users are finding the camera right on their mobile phones more than sufficient for their personal needs.

(via Wall Street Journal via Twice)

[via PetaPixel]

[via PetaPixel]

Visitors: 485

Comments are closed.

comments-bottom

Featured Photos

A Rose… Posted by author icon The Dream Within Jan 16th, 2012 | no responses
Eclipse Posted by author icon The Dream Within Dec 9th, 2011 | no responses
”In a strange land” Exhibi... Posted by author icon Jean-Luc Dushime Sep 24th, 2011 | no responses

Random Photos

String Of Lights Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Psychedelic Lights #2 Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Abstract Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Romantic Rose #1 Posted by author icon The Dream Within Dec 25th, 2012 | Comments Off on Romantic Rose #1
Walt Disney Concert Hall #... Posted by author icon The Dream Within Dec 25th, 2012 | Comments Off on Walt Disney Concert Hall #2
Shutters 2 Posted by author icon The Dream Within Mar 24th, 2011 | no responses
Psychedelic Lights #1 Posted by author icon The Dream Within Mar 21st, 2011 | no responses
Ink Me… Posted by author icon The Dream Within Dec 25th, 2012 | Comments Off on Ink Me…
Flare Posted by author icon The Dream Within Mar 24th, 2011 | no responses
Lovers #1 Posted by author icon The Dream Within Mar 21st, 2011 | no responses

Top Rated

Lovers #2 Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (4 votes, avg: 3.75 out of 5)
Loading...
A Rose… Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (9 votes, avg: 3.44 out of 5)
Loading...
Portraits Posted by author icon Jean-Luc Dushime
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, avg: 3.00 out of 5)
Loading...