The Dream Within Pictures
Follow TheDreamWithinPictures on Twitter

Sony’s New Marketing Campaign goes Viral: DSLR Gear No Idea

We all know at least one of those people who owns a big expensive DSLR but has no idea how to use it. They think money equals quality, and the words f-stop and metering confuse them. Well Sony has taken this idea and created it into a marketing campaign called, DSLR Gear No Idea, which refers to a series of youtube videos about clueless photographers. Take a look.

Sony captures every photographer “noob” from the girl that thinks she needs flash for every single shot to the guy who always talks about his 300mm 2.8 lens, but can’t take a decent photo with it. This marks a major shift in the company’s product line as they start to break away from the DSLR scene and start focusing on their Single-lens Translucent cameras. This witty viral campaign has quickly become very popular, especially among photographers, who can easily relate.

The “F-stop Fusspot” trying to figure out his camera

Status Updaters:

Foreign Correspondent:

The Flasher:

F-stop Fusspot:

Sideline Hero:

Macro Freak:

Lens Spotter:

The Vidiot:


[via PictureCorrect Photography Tips]

Visitors: 64

Leave a Reply

You must be logged in to post a comment.

comments-bottom

Featured Photos

A Rose… Posted by author icon The Dream Within Jan 16th, 2012 | no responses
Eclipse Posted by author icon The Dream Within Dec 9th, 2011 | no responses
”In a strange land” Exhibi... Posted by author icon Jean-Luc Dushime Sep 24th, 2011 | one response

Random Photos

Shutters 1 Posted by author icon The Dream Within Mar 24th, 2011 | no responses
The Man Posted by author icon The Dream Within Mar 19th, 2012 | no responses
Shutters 2 Posted by author icon The Dream Within Mar 24th, 2011 | no responses

Top Rated

Lovers #1 Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, avg: 5.00 out of 5)
Loading...Loading...
A Rose… Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, avg: 5.00 out of 5)
Loading...Loading...
Lovers #2 Posted by author icon The Dream Within
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...Loading...