We all know at least one of those people who owns a big expensive DSLR but has no idea how to use it. They think money equals quality, and the words f-stop and metering confuse them. Well Sony has taken this idea and created it into a marketing campaign called, DSLR Gear No Idea, which refers to a series of youtube videos about clueless photographers. Take a look.
Sony captures every photographer “noob” from the girl that thinks she needs flash for every single shot to the guy who always talks about his 300mm 2.8 lens, but can’t take a decent photo with it. This marks a major shift in the company’s product line as they start to break away from the DSLR scene and start focusing on their Single-lens Translucent cameras. This witty viral campaign has quickly become very popular, especially among photographers, who can easily relate.