We all know Instagram as an app for retro-filtered photos, but have you ever considered using it to film a video, one photo at a time? That’s what director Arturo Perez Jr. did for the video above. It’s the official music video for the song “Invasión” by Mexico City-based band The Plastics Revolution.
The band claims that it’s the world’s first music video to employ the technique:
This is the very first music video done entirely on Instagram without any third party alterations. Every single frame of this music video is an actual picture that we ran through Instagram. We never shot any video. We only shot still photography. [#]
Perez Jr. snapped a total of 1905 photos around San Francisco to capture the story.
Update: We originally reported that the photos were snapped using only an iPhone. However, we now see that the description only claims that he photos were processed through Instagram, which means the images themselves could have been shot on a different camera originally. We’re waiting to hear back from Perez Jr. regarding this.
[via PetaPixel][via PetaPixel]